Reliance launches JioMart takes on Bigbasket, Amazon, others in ecommerce

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Less than a month after Jio Mart starting a WhatsApp Ordering Service in Navi Mumbai, Reliance has rolled out JioMart widely.

The e-commerce platform, which Reliance calls a “single virtual store”, will deliver products in 200 towns and cities in India, including metros, Tier I, and II locations.

JioMart claims that it is selling goods at a “minimum five percent below the MRP”. Product discounts can sometimes go up to even 20 percent and 30 percent.

Analysts estimate that JioMart, which Reliance has termed ‘Desh Ki Nayi Dukaan’, would have a reach of close to 400 million users. This can be leveraged to cross-sell and upsell from across categories under Jio Prime (which includes a host of Jio offerings). JioMart had earlier announced that its catalog would include over 50,000 products.

JioMart has outlined in its Terms & Conditions section that cash-on-delivery orders placed on the platform will have a maximum order value of Rs 20,000. For card-on-delivery payments, a mobile EDC (electronic data capture) machine will be made available at the customer’s doorstep to facilitate payment by credit/debit card. The platform will also accept ‘food coupons on delivery’ (including Sodexo, and others.)

JioMart customers will also have access to regular online modes of payment, including net banking, mobile wallets, credit and debit cards.

JioMart is live in top metros and Tier I cities in India. Users can enter pin code to check if their area is serviceable under Reliance’s new eCommerce platform.