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Apple now has an official TikTok account, though the profile on the popular social media platform is currently devoid of any content.
Apple has always been a company to lure its customers through amazing marketing videos and campaigns all over social media platforms. The company has official accounts on Twitter, YouTube, Instagram, and Facebook. Now, recently an official TikTok account of the company has been spotted by users.
The Cupertino-based tech giant has been steadily expanding its social media presence over the past few years. In 2017, for example, it launched an account on Instagram to push its “Shot on iPhone” marketing campaign.
Now, Apple has an official presence on TikTok. The company has a verified account on the platform, as spotted by social media commentator Matt Navarra on Thursday.
Apple is now on TikTok
looking forward to thumping beats and hip teens holding Apple products in beautifully crafted TikToks
— Matt Navarra | 🚨 #StayAtHome (@MattNavarra) April 23, 2020
Now, with this new TikTok account, we might see the company expand the social media coverage of its marketing campaigns with short, crisp and creative TikToks.
Creating a TikTok account at this time makes sense for the iPhone-makers considering TikTok’s growth rate in the app market. With this TikTok account, Apple can expand its reach to millions of more people who go by the name of “TikTokers”.